Speaking to an acquaintance at a networking event, they mentioned to me that another party had established a pejorative website targeting their organisation (www.bewareof[theirname].com).
It was really costing their business, affecting sales and causing a lot of angst with staff and distributors. Even worse, their existing lawyers had said there was nothing they could do about it as the site couldn’t be traced or shut down.
With some lateral thinking, I developed a strategy to flush out information about the site’s owner.
In the end, the site was shut down and my client received a substantial settlement in their favour. In cases like these, a second opinion and a different approach could save your business.
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